The visual part of a brand is made up of the illustrations, animations, and videos that are in charge of communicating the brand essence and product promise.
It all starts with a sketch,
Initial sketch of the idea. All of Bio-Rad’s technologies in one interconnected illustration.
Takes shape,
The idea comes into shape, relying on simple graphics to communicate very complex scientific topics.
and ultimately, applied to product communication. A system designed for designers to produce illustrations, in-house, allowing a unique look-and-feel instead of relying on stock imagery.
The SARS-CoV-2 virus is the target of the Platelia antibody test.
SARS-CoV-2 is again the star, with the product focusing on the nucleocapsid in a nasal swab test.
