Identity for venture capital firm specializing in expanding the talent pool by focusing starter funds and incubators outside of Silicon Valley and the Sand Hill hegemony. Twelve is an auspicious number, but the determination to get twelve men to the moon is the drive behind Twelve. As venture capital enters the digital age, there will need to be visionaries that reimagine liquidity pools and how investing keeps up with the velocity of money.
A unique identity was needed to stand out from the crowd. Developing a custom typeface was the way to create distance.
A graphic language was developed to emphasis the digital nature of Twelve’s focus on creating DeFi driven funding and liquidity models.
