With a complex offer of instruments and software, it was important to provide an overview image to help the sales team explain the many benefits of the most comprehensive blood banking offering on the market.
For context, below are examples of the type of instruments Bio-Rad offers in immunohematology. Of course, all materials were developed in house or art directed externally.
Brand video/animation
Script, storyboard, and animation all done in-house.
Key visuals illustrating the problems faced by the lab environment. Balancing workload and losing staff can make it feel like navigating a maze.
One of the key selling features of IH-Complete is the ability to remotely manage a variety of instruments and methods across a geographical area.
