Creating sales material for clinical diagnostic products often involves multiple conversations when selling a single product. Not only do you have to convey the benefits of the featured product, but in the case of an assay you also have to adequately describe the native platform that runs the assay. Clear, specific communication is appreciated by the sales force and customer alike. Graphic layout that works for both pdf and for website.
A large part of the job is creating graphics that highlight the outsized advantage of your product. As in the case below, it’s almost unbelievable how much time savings is garnered by the Syphilis Total Assay over the competition.
